The game's release in China could help calm the nerves of industry players in the world's largest video gaming market, worried about a tightened regulatory environment and slowing economy. It has already proved to be a global hit after launching internationally in June, becoming the third-highest-earning Chinese mobile game that month, according to app analytics firm Sensor Tower.įollowing last month's setback in China, however, NetEase refrained from making any social media announcement about the game's new launch date, although the company did set up pre-launch marketing pages in Apple's App Store and XD's TapTap online game store. The company declined to comment on when it would be allowed to post on the game's Weibo account again.ĭiablo Immortal had been on track to become one of China's biggest game releases this year. NetEase said last month the game was in need of adjustment and optimisation to give better experiences to Chinese players. Weibo did not elaborate on the precise reason for the ban, which was still in place as of Monday. Photo: Shutterstock alt=A NetEase office in Hangzhou, China.
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